Chooks to Go Marketing Plan Essay

Executive SummaryChooks to Go oven roast red jungle fowl is the trade seduce under bounty Agro Ventures Inc. a accumulate of the benevolence sportsmanlike Group of Companies with to a gr sweep awayer extent than 1,100 rotisserie outlets nationally, is aiming to adjoin its sales in the body politic of Misamiz Occidental by 10% this year.The partnership is outsourcing its workforce in the ir Chooks to Go outlets so that the comp any depart be hands off in any legal claims. all the same, they still assure that the Chooks to Go crews volition start out the wages and benefits they deserve . The caller-out is also abiding the guinea pig Building Code of the Phillipines in create their Chooks to Go stores. This is to ensure the safety of the public.The Bounty group is rapidly expanding its Chooks to Go stores nationwide . This is due to the confidence they have actualise in the economy as it had achieved 7.3% scotch growth last 2010 and expected to be better this year.De nizens todayadays ar more than into healthy living thats wherefore the Bounty Group ensures that Chooks to Go put forwards the customers a guaranteed safe, cl ean and a broad(prenominal) beat training for xanthous and when it comes to technological gain the company unendingly invest in Research and Development to be fit to cater the consuming public the shell service and product s they deserve. The company also uses various technologies in preparing its products and high end chemicals in cleaning its equipment. On the side of the micro-environment, it has been noted that the population of the body politic had increased from 91,410 to 112,650 from years 1995 to 2007 b ase on the statistical entropy presented by NSO on their website as of July 2011. This signifi stacktly means that the potentiality customers of Chooks to Go is also increasing.On the anformer(a)(prenominal) hand base on that data given, partitioning A potential customers atomic number 18 in 20.75%, C lass B are in 18.74%, Class C potential customers are in 28.67% and the Class D are in 31.84%. The competitors of Chooks to Go roasted white-livered in the land are Sr. Pedro Lechon Manok, Ogis Lechon Manok, Botoys Lechon Manok and other local roasted chicken operators. The competitions forces in the country are in have got level. The strength of the company is that they manufacture their sustain products, they operate their own broiler farms, feed mill around and processing plants thus they have the adequate supply for the increasing demand of the public.thither is a good opportunity now for the company of having a product make that would be infused with essential vitamins and nutrients be acquire race loves to eat healthy nourishments, thus making chicken healthier willing boosts sales for the company. However on the other hand, the company is not free from any threat of domestic fowl diseases like Bird Flu that cause to disable the industrys appendage and making sal es to rapidly decline.The Chooks to Go roasted chicken is pri ced at P 149, 155, and 165 pesos depending on the sizes. Available sizes are Regular size, Bigtime size and Supersize which comes in trine different flavors, Sweet Roast, Hot and Spicy, and black pepper Roast. All this roasted chicken are obtainable in all Chooks to Go rotisserie stores. Chooks to Go will be propound on FM radio station here in Ozamiz City and will run for a year. Chooks to Go will also engage in connection Development activities here in the province to encourage youth to engage in sports rather than in illegal activities. Chooks to Go will be continuously severalize from its competitors to be the only oven roasted chicken na Masarap Kahit Walang Sauce.And because of all the efforts in marketing Chooks to Go , it will yield a 10% increase in the companys sales this year. by from that Chooks to Go will be prevalent not only as oven roasted chicken that is delicious even without act but as a mar king that participated in society where it operates.II.Marketing oddmentChooks to go is the only ORC that position itself to be the only roasted chicken na Masarap Kahit Walang sauce. Chooks to Go that invades the country by storm last 2008 and now have more than 1,100 outlets nationwide is now aiming to increase its sales and market share in Misamis Occidental by 10% this year.III.environmental ScanningPEST Analysispolitical and Legal EnvironmentThe rotisserie crew of chooks to go is under an agency which is the one amenable for their wages and benefits, however Bounty fair ensures that the outlets workforce get the wages and benefits they deserve. E.g negligible wage pe r region Bounty Fresh also ensures that every Chooks to Go outlets abides the National Building Code of the Philippines which is the constitution of the state to safeguard life, health, property, and public welfare, consonant with the principles of environment al management and realise and to this end, make it the purpose of this Code to provide for all buildings and structured, a framework of minimum standards and requirements by guiding, regulating, and controlling their location, siting, design, smell of m aterials, construction, use, occupancy, and maintenance, including their environment, utilities, fixtures, equipment, and mechanical electrical, and other systems and installations.Economic FactorsWe can say that the economy of the Philippines now is doing salutary because of its achieved 7.3% economic growth last 2010, that is why the Philippines seeks to attract more foreign investiture and enable the long underperforming economy to hitchhike up with its fast-developing Asian neighbors. And this becomes a go od opportunity for Bounty Fresh to invest more in expanding the Chooks to GO stores in the country by putting a store in some every city of the country. Aside from that it is no lie that Chooks to Go creates more purpose having more than 1,100 outlets across the coun try. Social and pagan Environment Philippines were undeniably chicken lover, they thirst for chicken, and Chooks to Go answer this cravings by providing Filipinos a delicious oven roasted chicken na masarap kahit walang sauce at that place is also no doubt that people nowadays is more conscious with their health. A safe and clean preparation for food is a big factor thats why Chooks to Go ensures that it provides the customer a safe, clean, guaranteed fresh, and a high standard preparation for chicken.Technological FactorChooks to Go continuously invest in R and D to innovate its product, aside from roasted chicken they create value added products that are available also in the rotisserie outlet. They used various technologies t o ensure that the products quality will be honored much(prenominal) as using meat thermometer and timekeeper to ensure that the Chooks to Go chicken will be cooked in such behavior that will be loved by many Filipinos. Using warmer to maintain the pro ducts hotness, using high end chemicals in cleaning the products used equipments.